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The Art of Living Well Podcast®

Sep 29, 2021

We are thrilled to introduce today’s guest, Allie Egan.

Allie is the Founder and CEO of Veracity Selfcare, a next-generation beauty and wellness brand empowering women to understand the connection between their skin and their broader health through at-home testing and a holistic, data-driven approach to skincare. Their products are at the forefront of clean performance, excluding all endocrine disruptors and safe for all life moments, including pregnancy and breastfeeding.

Prior to founding Veracity, Allie was the CEO of the women’s fashion brand, Cynthia Rowley where she led the transformation to direct-to-consumer and more than doubled the business in two years. She has extensive experience in the beauty industry through her time at some of Estee Lauder’s best brands, including Origins, Clinique, and La Mer. She also has broad consumer experience through her time as an investor at L Catterton. She holds a BS in Finance and Foreign Affairs from the University of Virginia and an MBA with high distinction from Harvard Business School. 

Allie was inspired to create Veracity after years of seeking answers about her own skin. Frustrated from trying to heal persistent dry patches on her face, her "aha moment" came when she was tested for fertility issues. After suffering for three years she learned that she had an underactive thyroid– which was the direct cause of her skin issues.

That is why she founded Veracity: to give people the tools she didn’t have, and the knowledge she believes all women should have. A solution that uncovers root causes of issues big and small, offers proactive steps forward, and puts one on a path to better skin and better health.

This conversation is insightful and empowering as Allie inspires you to take control of your own health.  We unpack so much in this episode including how her new innovative company, Veracity, will help you get to the root of your skin issue through a simple at home lab test.    

Allie is an incredible wealth of knowledge when it comes to understanding how our hormones play a direct role in our skin and overall health. She talks about hormone disruptors that are in many prescription and over the counter beauty and personal care products and how they can impact our skin as well as our overall  health. 

We are excited that Veracity’s new Scientifically clean and endocrine disruptor-free skin care line is officially launched.  All of their products are designed to treat hormonal imbalances and are created to work with your unique biochemistry. Allie believes that healthy skin is balanced, nourished, and radiant from the inside out.

Shop Veracity’s new product line here.

Special Offer

You can take 15% off your purchase by using discount code ArtofLiving15 at checkout. 

You can find Allie on:



Thanks to our amazing sponsor:
This episode is brought to you by The Healthy Place, an online and brick and mortar supplement store based in Wisconsin. 

One of things that sets The Healthy Place apart from the other places you can buy supplements from is their team of wellness consultants who are ready to help you find the highest quality products. They won’t just find you a product for what you believe you may need, they ask questions to understand the underlying condition that you’re trying to address and they really guide and educate you on your journey to find wellness.  

Head on over to and chat with an online wellness consultant and use code livingwell for 30% off the full price of your supplement purchase.  


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